UNBOUND DESIGN:

Engineering The Illusion

Breaking down complex technology into flawless, repeatable customer experiences.

what is unbound design?

OVERVIEW

Sales teams over-promise, dev teams under-deliver, founders are left frustrated – it all comes down to how the team establishes expectations.

Launching a tech product is a complex process, and requires the coordination of many different disciplines, and the work that goes into that coordination can make or break a startup.

“Sufficiently advanced technology is indistinguishable from magic”

Unbounded Design addresses these issues by breaking products down into top level “illusions” – experiences that the product should create for a customer every time they use it.

What are Illusions in Unbound Design?

Illusions are the experiences that the customer wants out of your product. Those experiences are informed by many different factors, from your sales material, to the customer’s past experiences with similar products.

A TV, fundamentally, displays a moving picture. This has been accomplished by countless technologies since the first television was invented – but what the customer actually buys is the promise of the moving picture. In Unbounded Design, the “moving picture” is the illusion that the product is meant to achieve.

The term “Illusion” was chosen for two main reasons:

To emphasize that your customer doesn’t owe you the benefit of the doubt – it’s up to them, and their subjective experiences, to decide that your product has accomplished what you said it would.
To provide a “top level” to product abstraction – the illusions are meant to describe what using the product *should feel like*. This creates a clear line of separation between technical teams implementation of the product, and the product concept itself.